2nd Edition Now Available on


Here's what a few had to say about Commercial Truck Success
Building or Rebuilding an Effective, Successful, and Profitable Commercial Truck Operation within a Retail Auto Dealership

“I finished a quick read of your publication and truly enjoyed and admired it very much. You have focused on all the important details for a truck dealer to become successful.

I would like to purchase a hard copy as soon as it becomes available. As you can imagine, I would like to utilize excerpts, ideas and quotes from your publication in some for my future training classes.

I like what I see and this publication will a great asset for our industry. I’m anxious to implement several of the areas in future seminars. Great job."

– Taylor Steinberg, Corporate Sales Trainer, Knapheide Manufacturing

“Terry Minion has taught me virtually everything I know about running a commercial truck department. As one of the top volume commercial departments in the Northern California Region, I can honestly say Terry knows what he's talking about.

This is a 'Must Read" for any dealer, whether?you're a complete novice, or a well-seasoned dealer with a viable existing commercial operation. You will benefit greatly from this no-nonsense approach to understanding and running a commercial truck department.

As dealers, we may play it safe with the 'vanilla milkshake' approach to inventory. But as Terry points out, there are many other options to set you apart from your competition and at the same time eliminate the 'fear factor'. And he should know. He’s been there and done that in multiple situations.

Terry takes you through a practical approach to learning what makes a dealership successful. Discover the many other opportunities within?the finance, parts and service departments, maintenance, and management. If you are not sure how to implement this cohesiveness… this book is for you!

Whether you want to add $100,000 or $1,000,000 to your bottom line, you will benefit greatly from this 'how to' on commercial trucks."

– Greg Martin, Commercial Truck Manager, Platinum Chevrolet

“I have known, worked with, and for, Terry Minion for approximately 22 years. When I first started my career in Commercial Vehicle Sales Terry was my employer and mentor. He remains my mentor to this day. He has a complete knowledge of all aspects of how to successfully start and run a dealership commercial sales division in a dealership. The readers of this book are fortunate to have him share his experience, talents and abilities through this work. If you follow his guidelines it will save you countless thousands of dollars as well as much mental and emotional grief. With Terry's help, training and guidance I was able to achieve great success for both myself and my employing dealerships. If you are contemplating entering the niche market of commercial vehicle sales you must have this book as a complete reference guide on how to succeed and avoid the pit falls that you will only learn from the School of Hard Knock's."

– Ron Reinhold, Commercial Truck/Fleet Manager, Team Chevrolet

“I’ve been involved in the commercial vehicle business for more than 25 years. During this period I have had the pleasure of knowing and working with Terry Minion in a number of different capacities for close to 20 years. I can unequivocally say Terry is recognized as an accomplished professional by his peers and colleagues.

His book would be a great resource for anyone in the industry. It provides the reader with a realistic perspective of how to develop and maintain a commercial vehicle department within the framework of an automotive dealership environment."

– Harry E Larkin, Commercial Financial Services Mgr, Western Region at Nissan Motor Acceptance Corporation

“It's about time someone unlocked the “secrets" to harvesting the rewards of the Commercial Marketplace. All it takes is a plan, a little diligence and some brains. Well, you have taken care of part three for any interested parties; your work can only improve the way resources are expended and sales are consummated.

Once again, my hat is off to you for this accomplishment. It was kind of you to send me an advance copy soliciting my feedback; all that I have to say is: “Yours is a job well done."

On behalf of myself–but also undoubtedly for those of us toiling in this marketplace–a very sincere thank you!"

– Dudley Dezonia, President, Royal Truck Bodies

“Terry exposes all the elements needed to run a “successful" Commercial Truck operation with his many years of experience and the expertise gained from the trials and tribulations of working in the trenches and studying the practices that create the best environment of success in this Industry – all that is needed is a willing participant.”

– Mike Soich, Knapheide Manufacturing

“After reading your book, I am wondering if you live in my attic. Wow. For the past 15 years I have been trying to put into words how to sell commercial and fleet accounts. You have nailed it. I was trying to find something wrong with your book. I came up blank."

– Bill Shulack, Commercial/Fleet Manager, Harold Zeigler Automotive Group

“Commercial Truck Success is a treasure chest of information on how to build a successful Commercial Department for any dealership. The unique B2B components of selling work trucks?are highlighted throughout."

– Kathryn Schifferle, MBA, Executive Director, National Ford Truck Club

“Terry Minion approached me when I had just started a commercial truck sales team at my dealership. After listening to Terry about how he had personally done what I was attempting to do, I thought I can do this with Terry's help. We forecasted how we would build our sales team and our sales over the next 3 years. Everything we set goals for happened with Terry's guidance."

– Paul Brown, Commercial/Fleet Manager, Larry Geweke Ford